Event concept

Event concept

One of the best
marathon festivals
in eastern Japan where everyone can enjoy
sports and participate

The Saitama Marathon will return for the first time in four years,starting and ending at Saitama Super Arena,the largest multi-purpose arena in Japan,in Saitama City,the gateway to eastern Japan where many people come and go.Beginners and advanced marathon runners,children and adults,even those who want to exercise but don’t have the opportunity to enjoy sports,with their families and friends,we want to create an event where everyone can enjoy sports and participate.>Not only is it easy to access and convenient,but we also support challengers with a varietyof support and hospitality.Let’s enjoy sports and marathons together!

Catchphrase

Start running with you be going to challenge

About catchphrase

With aiming for the event which supports and encourage all those who challenge sports through this event,
such as those who challenge the marathon as a sport that they “do” and those who challenge volunteers as a “supporting” sports, we, the organizers with challenging as well will build up the events with the participants. We put out thought above into the catch copy.

Event logo
About the event logo

We created the logo with a stylish approach reminiscent of the image of the city center, with taking the initials of “SAITAMA” and using the alphabet “S”, “I”, “T”, and “M”.
In addition, the concept of this year’s tournament, “everyone can enjoy sports”, is expressed using colorful colors, and the ease of participation and familiarity of “a event that anyone can participate in” is expressed in the shape of the alphabet and patterns.

Main visual
Saitama Marathon Main Visual
About the main visua

The main visual represents the diversity of the event concept which anyone can participate using colorful color same as the event logo. We created this main visual with putting our thought which we hope participants from beginners to advanced runners, children to adults, enjoy the events with family or friends into this visual.

In addition, the colorful colors represent that you enjoy sports through this events from four viewpoints, “Do”, “Watch”, “Learn”, “Support” with image of the volunteers and spectators cheering along the road, as well as people of all ages and genders coming to the venue.

Furthermore, the design is reminiscent of Saitama city as Saitama Super Arena of the main venue, Komaba Sports Park, Shin-minuma Ohashi Bridge, Saitama Stadium 2002, the city tree “zelkova”, the city flower “primrose” and so on along the marathon course.

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