Bottle to Bottle” process to be implemented at “Saitama Marathon in Saitama Stadium

Empty containers of beverages (PET bottled beverages) provided to runners at the water stations of the Saitama Marathon in Saitama Stadium will be collected, and PET bottles will be crushed, washed, and reused as raw materials to be used as containers for Coca-Cola products.

Coca-Cola Bottlers Japan Co., Ltd. implemented a “Bottle to Bottle” initiative at the Saitama Marathon held on Monday, February 12, 2024 (Note 1). Aiming to further expand “bottle-to-bottle” initiatives, we will continue our efforts at the Saitama Marathon in Saitama Stadium and the Saitama Marathon 2025 this fiscal year. By reducing waste at these events, we will contribute to the sustainable operation of the marathons and the recycling of PET bottles.

(Note 1) “Saitama Marathon” to implement the “Bottle to Bottle” initiative:
https://www.ccbji.co.jp/news/detail.php?id=1479

Initiatives in the field of SDGs at the Saitama Marathon in Saitama Stadium

In the “Fourth Saitama City Basic Plan for General Waste Disposal” (Note 2), the City of Saitama presents the concept of promoting the 3Rs (Reduce: Reduce generation, Reuse: Reuse, Recycle: Reuse) in cooperation and collaboration with citizens and businesses, aiming to realize “the creation of a recycling-oriented city,” “Saitama. The concept is to promote 3R (Reduce: reduce generation, Reuse: reuse, Recycle: reuse and recycle) initiatives while cooperating and collaborating with each other and with the community. Coca-Cola Bottlers Japan K.K. aims to solve the problem of container-derived waste based on the “2030 Vision for Containers”(*3) and, sympathizing with the above concept of Saitama City, will implement this initiative in cooperation with Saitama City, aiming to contribute to resource recycling, especially the promotion of recycling. We will implement this initiative in cooperation with the City of Saitama, aiming to contribute to the promotion of recycling in particular.

(Note 2) The Fourth Saitama City Basic Plan for General Waste Disposal :https://www.city.saitama.jp/001/006/006/p000000.html

(Note 3) “2030 Vision for Containers” https://www.ccbji.co.jp/csv/environment/?id=tab1
The Coca-Cola System in Japan is working to realize the “2030 Vision for Containers,” the main objective of which is to switch all PET bottles to 100% sustainable materials* by 2030, through the promotion of “bottle to bottle” and other measures. We are working to realize the “2030 Vision for Containers,” which includes switching to 100% sustainable materials* by 2030.

(*)Sustainable materials: Total of recycled PET materials from “bottle-to-bottle” and plant-derived PET materials

Company Profile:Coca-Cola Bottlers Japan K.K.

Coca-Cola Bottlers Japan is a “total beverage company” with business areas in Tokyo, Osaka, and 35 prefectures in Tokyo and 2 prefectures in Osaka. For more information, please visit the Coca-Cola Bottlers Japan K.K. website.

Saitama Marathon in Saitama Stadium Outline

Event date

Saturday, November 16, 2024

Venue

Saitama Stadium 2002 (2-1 Misono, Midori-ku, Saitama City)

Division(Capacity)

Pair Run Division (800 pairs/1,600 runners)
4 Hour Team Run General Division (2 to 12 runners/1 170 pairs)
4 Hour Team Run Sweets Division (2 to 12 runners/1 30 pairs)

Click here for details on the Saitama Marathon in Saitama Stadium