Concept

TOP > 2025 > Event requirements > Concept

Event concept

One of the best marathon festivals
in eastern Japan where everyone can enjoy
sports and participate

Saitama City, the gateway to eastern Japan where many people come and go The departure and arrival point is Saitama Super Arena, one of the largest multipurpose arenas in Japan.

The marathon is coming to Saitama again this year.
The largest multi-purpose arena in Japan,
in Saitama City,
Marathon is coming to Saitama again this year!

Beginners and advanced marathon runners,
children and adults,
even those who want to exercise but don’t have the opportunity to enjoy sports,
with their families and friends,
we want to create an event where everyone can enjoy sports and participate.

Not only is it easy to access and convenient,
but we also support challengers with a variety
of support and hospitality.
Let’s enjoy sports and marathons together!

Main visual

About the main visual for this year’s competition

Continuing from last year, we created this main visual using the same colorful colors as the logo to express the diversity of the event’s concept of “anyone can participate”.

Furthermore, this year’s visual was more dynamic than the previous year’s. It was designed to portray the runners’ dynamism and the supporters along the route,

Furthermore, the visual for this year’s event is more “marathon-like” than the previous event’s visual by depicting the dynamism of the runners and the cheering supporters along the race route. The design of the cheering supporters along the route is based on the colors of the 10 wards of Saitama City, the Saitama Super Arena, and other locations that express the unique character of the Saitama Marathon. The design of the cheering supporters along the route is based on the colors of the 10 wards of Saitama City.

Event logo

About the event logo

We created the logo with a stylish approach reminiscent of the image of the city center, with taking the initials of “SAITAMA” and using the alphabet “S”, “I”, “T”, and “M”.
In addition, the concept of this year’s tournament, “everyone can enjoy sports”, is expressed using colorful colors, and the ease of participation and familiarity of “a event that anyone can participate in” is expressed in the shape of the alphabet and patterns.